Your Blog Needs A Starting Point
This is a guest post by Mike. If you want to guest post on this blog, check out the guidelines here.
Am I one of the only few Bloggers that realizes that almost every blog should have a starting point?
When I implemented a starting point within my blog, my email sign ups went from 1 to 2 a week, to 3 to 5 sign ups a day. My bounce rate went from 80% to 50%.
If your blog doesn’t have a starting point, you’re missing out on subscribers, along with some big time dollar.
It’s extremely important for almost every blog to have a clear starting point. Although this strategy may not apply to news blogs, every other type of blog should have a place for newbies to begin their journey.
The key of your blog is to help people get from where they are to where they want to be.
Newbies can’t get from Point A to Point B if they don’t know where to begin. Even if you have thousands of quality articles, newbies are going to exit your website if they don’t have a defined starting point.
How many times have you come across an awesome blog and asked yourself the question, “So where do I begin?” I have come across hundreds of blogs that have no clear starting point.
In fact, Darren Rowse is one of the only Bloggers that I have seen with a clear starting point for beginners. (Located under the headline on the home page, “Popular at Problogger,” under the sub-headline, “For Beginners.”)
Pretend you’re a newbie visiting your website. Ask yourself the question, “Where do I begin?” If you have no clear starting point, you need to make one.
You need to have a clear call to action starting point for your readers. This means your starting point should be easy to follow, and located above the fold.
If you have a blog about blogging, your call to action would say something like, “Are You Tired Of Being a Failing Blogger? Get The Steps I Used To Go From Making $1.24 a day to $19.87 a day. Click Here to Learn More.”
You can link your subscribers to your opt-in form, and give away a free beginners eCourse. Alternatively, you can link your subscribers to a page that tells your story, and from that page, you can link to your opt-in form.
I have been blogging for 3 years, and I have never had such a good visitor to subscriber ratio. For every 10 visitors that come to my website, at least 1 visitor is subscribing. That’s a 10% visitor to subscriber percentage, and on some days, that percentage is even better.
If you make a clear call to action, you will be on your way to increasing your subscribers.
Remember, the money is in the list. My friend recently made $200.00 in sales by sending a single email to 1,500 subscribers. That’s the easiest $200.00 he will ever make.
About the Author: I have been blogging for 3 years, and recently developed the strategy above to capture 1 out of every 10 of my visitors as email subscribers. Right now, my project is 91 Day Challenge dot Com. For the longest time, I was blogging for the money. I then realized that when I blogged about my passion, I made more money and had more fun. I suggest that you do the same.
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